In the contemporary and multicultural society pictograms assume an universal value as they simplify the complexity of languages and translating characters in idioms. This is also true in the world of work, where the guided operating levels facilitate understanding, perceive and allow themselves to be used intuitively.

During the years and opportunities we met, we have developed hundreds of pictograms to reduce the user’s cognitive engagement.

The experience continues to evolve thanks to the neuroscientific studies.