El color es el complemento de la forma y la manifestación más clara de la vida. Antoni Gaudí

Color is not a surface. It is matter and energy, and it belongs to the sphere of subliminal processing.

What characterizes a product, what distinguishes it and enables its easy approach directly influences the quality and precision, in short, the performance of the work done. When the interaction with a machine, with a product, is distinguished visually it increases its recognizability and strength, reinforces its value, communicates its performance.

The choice of color, going beyond the contingencies of “fashion,” explores its metaphorical meanings, symbology and effects on daily living, facilitating its use for the user who approaches it.

The right color is ergonomics; it is an indispensable component for success.